Every January, motivation feels like magic—until it disappears. But the problem isn’t your willpower. It’s the type of motivation you’re relying on. Science shows that intrinsic motivation—driven by curiosity, purpose, and identity—outlasts reward-chasing every time. This post breaks down why your drive fizzles, how to build lasting momentum, and how to make your goals a natural extension of who you are.

You’re not lazy—you’re unsupported. Most goals fail not from lack of effort, but from relying on willpower alone. Willpower is a limited resource that burns out fast under stress. Accountability changes everything: when someone else is invested, your follow-through skyrockets. Support bridges the gap between what you intend to do and what you do, making change sustainable, not exhausting.